Marketing Automation for Big 5 Sporting Goods
Big 5 Sporting Goods is a leading retailer of sporting goods. It operates 434 stores across 11 states. Its primary focus is on mid-priced items from top brands and lesser-known brands. The company utilizes marketing automation to fine-tune its email outreach to customers. CEO Steven G. Miller serves as the company’s chairman, president and CEO.
Big 5 is a regional chain of 275 value-oriented sporting goods stores
Big 5 Sporting Goods Corporation is a regional sporting goods retailer with 275 outlets located in ten western states. Sixty percent of its stores are located in California. The rest are in Arizona, Colorado, New Mexico, Oregon, Texas, and Utah. Most stores are located in strip centers and average 11,000 square feet.
While there are many reasons to remain positive about Big 5 Sporting Goods, the current situation is not without challenges. The company faces constant changes in the competitive landscape and must constantly update its products to meet consumer preferences. In addition, the cost of gasoline is rising, which will increase expenses.
It is a leading retailer of sporting goods
Big 5 Sporting Goods is a leading retailer of name-brand sporting goods. Founded in 1955, this company operates over 433 retail locations across 11 western states. It offers a wide range of athletic shoes, apparel, and accessories. It also sells outdoor and sports equipment.
The company is led by a stable and experienced management team. The current CEO, Steven G. Miller, is the son of the company’s founder, Robert W. Miller, who was responsible for establishing the company over 64 years ago. In fact, many of Big 5 Sporting Goods’ executives and store managers have been with the company for decades.
It uses marketing automation to fine-tune email outreach
Big 5 Sporting Goods, one of the largest retailers of sporting goods in the United States, uses marketing automation from IBM to launch targeted campaigns faster and shape messages that inspire more customers to open and read them. The company needed a way to cut through the clutter of competing retailers’ email campaigns to get the attention of consumers who are seeking new products, gear, or services.